The company’s first egg shell porcelain series was presented with fanfare in 1899, at the Haagse Kunstkring (The Hague Artists’ Society). A journalist of the Algemeen Handelsblad wrote:
[...] ‘Now the moment had come to [...] move the curtain aside. And the new product, shining and smiling, beckoned us, its distinguished finesse and fragility set against a background of blue-grey velvet. Before us was a range of products: saucers, coffee and tea services, vases, mugs and dishes, all in purest milky white and decorated with stylized chrysanthemums, tulips and other flowers. Enraptured we drew closer and saw for ourselves that its fine structure could compete for translucence and lightness with its famous examples from Japan, Saxony and France. Such a wealth of colours, such tasteful decoration.’
Kok was well aware of international developments in porcelains and the use of underglazes. He believed Rozenburg should join this trend and began secret experiments. He imported new raw materials from abroad and built ovens capable of generating higher temperatures. Despite some initial setbacks, the required results were achieved.
Schellink and Hartgring
In 1895 general manager Vosmaer was found to have salaried himself rather too well, and he was fired. Jurriaan Kok found himself the only director in the company, and he acquitted himself successfully. The number of employees rose to a hundred, sixty of whom were painters. The company’s new models did well, both among critics and in consumer sales. The new decorations of insects, reptiles, birds and fishes were a success. In this period Sam Schellink and W.P. Hartgring, famous delftware painters, worked for Rozenburg.
Egg shell porcelain was produced over a fifteen-year period, starting in 1899. We know of 315 models, some of which are completely unique while others provide variants on a set theme.
Art Nouveau tea service of egg shell porcelain, a gift from the Haagse Porcelein en Aardewerkfabriek Rozenburg to Her Majesty Queen Wilhelmina on the occasion of her marriage to Prince-Consort Hendrik in 1901. Collection: Palace Het Loo, Apeldoorn, the Netherlands; on loan from Stichting Historische Verzamelingen van het Huis Oranje-Nassau, Den Haag.
Vosmaer’s changes required someone with insight into artistic matters. Jurriaan Kok was mentioned, the architect of the new factory buildings and therefore well acquainted with the company. Also, he had had successful wainscoting tiles of his own design made by Rozenburg. In the spring of 1894 he was contracted as aesthetics advisor. While this may sound like a desk job, he turned it into something quite the contrary. Kok involved himself in all kinds of technical matters and personally created a number of new designs. His diligence was much appreciated and after a few months the company appointed him aesthetics director.
Rozenburg (till 1914)
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